+ Weak sales, high friction in sales journey.
+ Pricing that hurts margins or confuses customers.
+ No or limited strategy- lack of direction.
+ Ad‑hoc operations- no standard plays, tools, or service delivery.
+ Getting to market and staying there.
+ Financing to help grow.
Grow sales, reduce friction: Ensure your team has the tools, scripts, background, and strategies so they can land and expand.
Sample challenges I can help with: Bring customers into your ecosystem, including additional products with each sale, keep connected with key customers.
Deliver on-time, on-budget: Be cash-flow positive by understanding what pricing should be, what a customer's return on investment is.
Sample challenges I can help with: Structure pricing to increase volume, understand product ROI, keep overhead low.
Find your north star, win: Develop a vision, goals, and roadmap so you can understand where you're going, how to get there.
Sample challenges I can help with: Create or update business goals, set a vision for employees to strive to, understand what tools and skills are needed to get there.
Deliver on-time, on-budget: Operate leaner and faster, know what tools could be used, who should be involved, process & support mapping.
Sample challenges I can help with: Speed up product or service deliver, consolidate tools, create training plans.
Quality service, lean process: Support internal and external customers with timely, quality support with lean customer success practices.
Sample challenges I can help with: Reduce time to market, fix underperforming support, manage product onboarding.
Equity: Series A+ rounds, seed only with consult services (Hybrid Engagement), multifamily real estate, warehousing/self storage.
Credit: Short-term business loans, creative financing, real estate (levered, un-levered, personal guarantee).
Note: dcerone is not a bank, a broker, or a financial advisor.
Deep research on business, pain point, owner expectations. Align with client team. Provide assessment on current situation, understand what's contributing to the problem, observe and discuss with business leader(s).
Create strategy to address pain point(s), hold working sessions with client team. Defined 1-3 priority issues with measurable, timebound outcomes. Provide ways to address issues.
Work with client and team to build toward outcomes desired, address changes where needed, keep momentum. Train team, hold cadences on metrics, implement technology where required.
You have a live product, clear prototype, or small business, some signal from users/customers, and a specific bottleneck you want to break through in the next 3–6 months.
Exact terms depend on stage, scope, and time commitment. We can align quickly after a short call.
Check for equity, loan. LP or GP stake based on check size, needs.
Deep research, strategy design, cadences, coaching.
Check for equity as GP plus consult services.
+ Nearly 700k in equity and credit invested.
+ 13+ years in corporate America with experience in offer management, operations management, sales, engineering design, and service delivery.
+ Previous owner of businesses, including a web design company.
+ 6+ years in IT consulting, management, implementation.
+ Book authorship on lean operational and product development: Snap-In Systems Engineering.
+ Tech MBA, NJIT.
+ Product Management, Duke.
+ MSEng Systems Engineering, Stevens Institute of Technology.
+ BS in Electrical & Computer Engineering Tech, NJIT.
+ Previous: ITIL, CEH, various IoT product certs.