I help design beta programs that convert into paying customers.
I run lean, outcome-based monthly consulting programs that help tech businesses validate their offer, sharpen their positioning, and turn beta users into first customers. I specialize in AI and cloud compute offers.
Book an appointmentWhat I do
Beta programs
Design and run focused beta programs that create real customer feedback and buying signals.
Customer Aquisition
Refine messaging, pricing, and follow-up so the best beta users become paying customers.
Offer design
Shape the product, service, or offer so it is clear, valuable, and ready for market.
Fractional support
Provide hands-on product and consulting support without hiring a full-time team member.
How it works
- I help you define the offer, the target customer, and what success looks like.
- I help you build a beta program with a clear feedback loop and buyer intent.
- I help you refine the positioning, pricing, and sales process based on what I learn.
- I help you convert the strongest beta participants into paying customers.
Monthly program
This is a monthly fractional product management & consulting program paid based on outcomes.
It is built for founders and small teams who want practical help, clear momentum, and measurable progress without committing to a full-time hire.
Payment can be in the form of equity, paid, or both.
Client projects
Energy Management Company: AI-Based HVAC Optimization - Product Value $5M+
This managed SaaS offer controls HVAC temperature setpoints in commercial buildings, saving roughly 15% in energy costs, decreasing tenant comfort complaints by 23%, and reducing mechanical wear by about 30%. It has been released in more than 10 countries worldwide.
Key product highlights: dynamic HVAC setpoint and schedule control, digital twin optimization with machine learning, use of BMS data plus weather, tariffs, and inferred occupancy, built-in BMS visuals, and simple setup through software connectors with no extra IT work or Edge gateways required.
How dcerone helped: operations strategy for customer onboarding, SLA and terms refinement, cyber security validation, go-to-market strategy, positioning, pitch decks, competitor analysis, technical roadmap and feature validation, service delivery planning, support and training, team building, customer success management, and marketing materials.
Energy Management Company: Cloud Hosted BMS - Product Value $10M+
This cloud hosted BMS offer centralizes a customer's setup into one platform, gives 24/7 anywhere access, and supports managed patching without on-premise server infrastructure.
Key product highlights: system management portal for onboarding and managing Linux-based server instances, integration for dashboarding and reporting, MVP scope targeting 90% of the current on-premise install base's needs, global beta customer selection, and parallel sales enablement, pricing, and launch asset development.
How dcerone helps: launch planning, marketing and offer design, price modeling, SLA/TOU/privacy documentation, cyber security implementation, project and product management, feature selection and customer cross-validation, pitch decks, go-to-market strategy, competitor analysis, business case validation, and product presentations and implementation across 10+ countries.
See more projects on Clutch.coAbout me
I’m Daniel Cerone, a business consultant and fractional product manager based in New Jersey with 18+ years of tech and product knowlege. I help early-stage companies and small businesses turn ideas into structured offers that can win real customers.
My work draws from product management, systems thinking, and practical execution. At dcerone, I use my proven SISE process to move teams from concept to first sale with less rework and clearer decisions.
I focus on finding the right beta, learning fast, and creating a direct path to revenue. At dcerone, I specialize in AI and cloud compute offers.
Book an appointment
Book a no obligation free appointment using the link below.
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