Challenges I Help Address
- Going from a product idea to first sale and then to continuous support.
- Building a product: voice of customer, feature selection, and risk management.
- Streamlining execution: project and product management practices.
- Driving sales: pricing, go‑to‑market strategy, and value‑adds.
- Service: product support and ongoing product updates.
The Snap‑In Systems Engineering Method (SISE)
My proven 4‑part plan is what we’ll use to go from concept to sale. SISE is a lean, easy‑to‑learn method that prepares your team for execution by considering sales, operations, and service in an iterative process.
Via consult sessions and cadence check‑ins, we move through four parts: uncover product strategy and needs, develop features and requirements, validate the plan, and implement with a complete go‑to‑market and support model.
- Part 1: Concept of Operations
- Part 2: System Requirements
- Part 3: Preliminary Design Review
- Part 4: Implement Design
Part 1 – Concept of Operations
Providing tools and guidance to outline, explore, and align with your customer.
I will work with your team to:
- Strategize – synthesize product mission and vision.
- Align with customer – understand product needs versus wants.
- Seek feedback – voice of customer interview guidance.
- Build on legacy – consider existing products and technology in your strategy.
Part 2 – System Requirements
Craft use cases, requirements, components, and learn to test early and often.
I will work with your team to:
- Draw the journey – turn customer needs and wants into use cases.
- Translate to build – functional and non‑functional requirement guidance.
- Increase delivery speed – learn how to unit and component test.
- Consider servicing – conceptualize product support and maintenance.
Part 3 – Preliminary Design Review
Validate the product before building; consider risks, costs, pricing, and servicing.
I will work with your team to:
- Mitigate risk – weigh decisions against risks and rewards.
- Validate strategy – ensure you are building the right thing.
- Understand costs – identify fixed, variable, and avoidable expenses.
Part 4 – Implement Design
Execute your build and bolster it with sales, marketing, and operations collateral.
I will work with your team to:
- Operationalize – build a team; create assets, tools, and project management practices.
- Enable sales – develop pricing, positioning, and sales assets and channels.
- Embed service model – create training, tools, and processes.
- Iterate & execute – instill feedback loops, develop roadmaps, and accountability.