Get the guidance and tools to go from product ideation, to first sale, to continuous support – with a lean systems approach that fits solopreneurs to scaling businesses.

Challenges I Help Address


Who This Is For

Ideal for businesses that:
  • Are launching their first product.
  • Have a product concept or prototype.
  • Want to build agile, deploy quickly, and get fast feedback.
  • Need a sales and service delivery model to get their first sale.
Workshop from concept to first sale. Engagement includes:
  • Strategy and planning calls.
  • Outcome-focused plan.
  • Accountability tracking.
  • Specialized, custom tools and templates.

Each engagement includes consulting with outcomes tied to your business's success using my proven SISE method.

Client Projects

Enterprise Customer: AI-Based HVAC Optimization

    Built for Schneider Electric for their EcoStruxure Building Operations software, AI-Based HVAC Optimization controls temperature setpoints in commercial buildings; saving roughly 15% in energy costs, decreasing tenant comfort complaints by 23%, and reducing mechanical wear by about 30%. Released to more than 10 countries worldwide, the offer is a managed software as a service- with a SaaS fee for setpoint changes and ongoing system maintenance.

    Key Product Highlights:

  • Dynamic control of HVAC set points and schedules to reduce energy usage and improve comfort.
  • Unique and dynamic optimization of buildings’ digital twin utilizing advanced machine learning.
  • Uses BMS data, weather forecasts, energy tariffs, and inferred occupancy to improve efficiency.
  • Built-in visuals into BMS show facility teams what actions are taken and how it’s controlled.
  • Software connectors make setup easy, with no extra IT work, and no Edge gateways required.
  • How dcerone helps:

  • Developing operations strategy to onboard to customer sites.
  • Refining Service Level Agreement commit, terms of use, and validating cyber security requirements.
  • Creating go to market strategy, positioning, pitch decks, competitor analysis.
  • Structuring technical roadmap, validating key features, working with developers on scope & requirements.
  • Developing service delivery, including support plan, training, team building, and customer success management.
  • Authoring marketing material such as infographics, brochures, blogs, and more.


My Method: Snap‑In Systems Engineering (SISE)

My proven 4‑part plan is what we’ll use to go from concept to sale. SISE is a lean, easy‑to‑learn method that prepares your team for execution by considering sales, operations, and service in an iterative process. No engineering skills required.

Via consult sessions and cadence check‑ins, we'll move through the 4 pillars of launch and apply them to your offering quickly. They include:


Part 1 – Concept of Operations

Providing tools and guidance to outline, explore, and align with your customer.

I will work with your team to:


Part 2 – System Requirements

Craft use cases, requirements, components, and learn to test early and often.

I will work with your team to:


Part 3 – Preliminary Design Review

Validate the product before building; consider risks, costs, pricing, and servicing.

I will work with your team to:


Part 4 – Implement Design

Execute your build and bolster it with sales, marketing, and operations collateral.

I will work with your team to:


Download Our Consulting Overview (PDF)

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