As a systems engineer, I focus on the big picture and how the puzzle pieces of a problem fit together. With a deep background in offer management, product, IT, and engineering, I’ve spent decades perfecting my craft, formalizing it in the SISE method.

Get Going Fast: Guided Strategies For Success

Unsure what engagement or strategy is right for you? Schedule a no obligation call for help.

Advisory Essentials


Best for those looking for regular check-ins on different topics, review of assets created, or getting directional guidance on a decision. Includes one monthly 1 on 1 workshop plus asynchronous questions. Can be upgraded to Founder Sprint or Operational Retainer at anytime. Billed monthly, cancel anytime.

Founder Sprint


Great for those who are getting ready to deploy a beta FAST. Sprint typically lasts 8 weeks. Together, we’ll explore roadmapping, positioning, features, and sales strategy a for beta customers. Includes workshops and async questions as well as directional/general guidance, asset(s) review and feedback. Can be upgraded to Operational Retainer at anytime. Billed monthly, cancel anytime.

Operational Retainer


Ideal for those who are looking to grow beyond their first few sales or betas and need guidance. We’ll explore ops, support, sales, and service strategy for paying or pilot customers. Includes workshops and async questions as well as directional guidance, asset(s) review and feedback, as well as general guidance. Billed monthly, cancel anytime.

Custom Solutions: Scale Partner

Full advisory, team coordination from product concept to launch. Engagement is completely customized to your needs. Inquire for pricing.

Schedule A No Obligation Call

SISE- Business & Operational Strategy Bundle


Designed for those who are creating a new business, need marketing help, and want to validate and sell FAST. Includes guidance and templates on how to set up you business, considerations when creating your product, marketing needs, investor pitching, and launch plans. For rapid prototyping which includes designing a product, legal considerations, and service delivery, be sure to also get our Rapid Prototyping Strategy Bundle. Minimum requirements to utilize this bundle: Microsoft Office 2021. Other versions and equivalents could be used, but have not been tested and in those cases, documents could display incorrectly or not function as intended.

SISE- Rapid Prototyping Strategy Bundle


This kit is designed for anyone who wants to rapid prototype a product. Workbook guidance helps clearly define scope for developers or hardware engineers. Includes designing a product concept, customer interview & use case sheets, risk analysis, requirement development, cost analysis, legal considerations, service delivery, and validation methodology. For optimal product placement, business setup, and sales, I recommend purchasing the Business & Operations Strategy Bundle with this kit. Minimum requirements to utilize this bundle: Microsoft Office 2021. Other versions and equivalents could be used, but have not been tested and in those cases, documents could display incorrectly or not function as intended.

Product Strategy for Lean Teams

Standardized methods enable projects to be executed on‑time, on‑budget, and within scope. In practice, many lean organizations only use parts of processes informally, which limits impact and often adds confusion.

Snap‑In Systems Engineering (SISE) follows the classic “Vee” iterative model, emphasizing an agile, modular approach that is easier to adopt and scale. Each snap‑in phase is designed to minimize the amount of knowledge required to execute, while still focusing on measurable results. No engineering skills required.

SISE reduces cost and time by integrating sales, operational, and service considerations into an iterative process. It’s standardized methods “for the lay team,” tuned for agile teams that need rigor without bureaucracy.

Get the SISE book on Amazon
What SISE helps you do
  • Adapt standardized, agile methods to create a product in lean organizations.
  • Iterate, plan, and execute quickly based on project risk and complexity.
  • Connect requirements, architecture, verification, and market strategy.
  • Reduce late‑stage surprises and rework.

In consulting engagements, SISE is the backbone for moving from concept, to sale, to support.

How I Think, Consult, Do

Lean Design

Nearly two decades across infrastructure, technology, and built environments, with an emphasis on sustainable and secure system design.

Authored Agile Methods

I authored “Snap‑In Systems Engineering,” a method that brings lean product design to lean organizations without heavyweight processes or excessive overhead.

Engineer by Hobby

Nearly three decades building hardware, software, and systems of systems—not just as a profession, but as a long‑running hobby and passion.